Category Archives: Event Program Management

Make Your Trade Show Plan More Productive

If you have any plans on attending a trade show in the upcoming year, the time to start planning is now. Anyone who is planning on displaying an exhibit, sponsoring one or simply attending a trade show can benefit by taking some preliminary steps in the months leading up to the show. Ideally, trade show […]

Increase Your Return on Investment at Your Next Trade Show

When it comes to trade show marketing, the whole idea is to increase your return on investment (ROI). If you’re not getting a return, then the truth is you’re spending a lot of money to be at a trade show and it’s not paying off. There are some things that your exhibit booth staff can do […]